Flash forward to , and none of those things are true anymore. But with all that's changed, the music video still reigns paramount in the pop world, as a conversation-starter, as a starmaker, as a cementer of legacy. Though the ways we consume music videos in would've been almost unthinkable at century's start, the impact they have on our lives and pop culture remains relatively similar. Matt Lenski, Our small town teenaged protagonist is a sort of Napoleon Dynamite with -- get this! Shakira, "Whenever, Wherever" dir. Francis Lawrence, Scissor Sisters, "Let's Have a Kiki" dir.

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Marcella is eighteen and lives in a Texas suburb so quiet that it sometimes seems like a ghost town. They were strange and hilarious and reminded her of Vine, the discontinued platform that teen-agers once used for uploading anarchic six-second videos that played on a loop. She opened TikTok, and it began showing her an endless scroll of videos, most of them fifteen seconds or less. TikTok was learning what she wanted. It showed her more absurd comic sketches and supercuts of people painting murals, and fewer videos in which girls made fun of other girls for their looks.
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This decade, memes became something not just for a handful of internet nerds who lurked on message boards — memes are now for everyone. Huge technological shifts of the s led to this: widespread smartphone adoption and the rise of newfangled social media platforms like Vine. Memes also became a business — brands used meme-speak and accounts like fuckjerry made big bucks by reposting memes. To determine the ranking of this list, we considered the overall popularity of a meme, its longevity, and historical importance — what kind of impact it had on other memes and internet culture. Here they are:. In , year-old Mason Ramsey sang a Hank Williams song in a Walmart, and the internet went nuts.
Google says its hugely popular platform is conducting 'a broader review of associated content' following media coverage. A father has been kicked off YouTube over videos that featured his young daughters screaming, crying and pretending to throw up and urinate. Greg Chism, of Toy Freaks, had more than eight million subscribers who watched videos of his children pretending to be babies, or screaming as he surprised them with frogs in the bath. Toy Freaks videos uploaded by Chism — who called himself Freak Daddy — attracted tens or even hundreds of millions of views. The architecture they have built to extract the maximum revenue from online video is being hacked by persons unknown to abuse children, perhaps not even deliberately, but at a massive scale.